A Study on Customer Preference in Retail Store- Adani Store

ACKNOWLEDGEMENT It is pleasure to acknowledge those who have contributed to this project directly or indirectly, though it will be still an inadequate appreciation of their contribution, we here by acknowledge the names of the people to whom we shall always remain grateful. We would sincerely like to express our gratitude to Mr. Ravjibhai Patel who gave us the grand opportunity to have Grand Project at Adani Supermarket. We would especially like to thank Mr. Manish Christian, the Retailing Manager at ADANI for evincing keen interest in our work, continuous encouragement and guide us through out our survey. Without his cooperation it was impossible to reach up to this stage. We are also very thankful to all†¦show more content†¦|13 | |08 |A BRIEF HISTORY |15 | |09 |STORY OF THE TIMES |17 | |10 |SIZE AND FORM OF THE ORGANIZATION |19 | |11 |AWARDS AND ACHIVEMENTS IN ADVERTISING |20 | |12 |FUTURE PLANS OF THE COMPANY |22 | |13 |VARIOUS DEPARTMENTS OF THE BCCL |23 | |14 |RMD – RESULTS MARKETING DEVELOPMENT |24 | |15 |PORTFOLIO OF BCCL |26 | |16 |THE TIMES OF INDIA |28 | |17 |THE ECONOMIC TIMES |32 | |18 |FEMINA |36 | |19Show MoreRelatedRetailing and Modern Retail Formats6961 Words   |  28 PagesEmerging Trends in Modern Retail Formats Customer Shopping Behavior in Indian Scenario: A Meta Analysis Review â€Å"If at first the Idea is not absurd, then there is no hope for it.† -Albert Einstein Aditya P. Tripathi* Abstract The Indian retail sector is going through a transformation and this emerging market is witnessing a significant change in its growth and investment pattern. Both existing and new players are experimenting with new retail formats. Currently two popular formats hypermarketsRead MoreCountry Notebook in India14376 Words   |  58 Pagesanalysis are used to establish and recommend the market entry strategy for Van Tho in the India market. In analyzing the market and welfare effects of the introduction of the soybean oil, this paper explicitly accounts for differences in consumer preferences for different products. India is 5th largest producer of soybean in the world, with the average production of 4809 thousand metric tonnes of soybeans and average consumption of 4812 thousand metric tonnes. Soybean output has more than doubled inRead MoreMarketing Management130471 Words   |  522 Pagesand management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public relations Understanding individual consumer behaviour Understanding industrial consumer behaviour Customer satisfaction Customer relationship management Marketing of services Rural marketing Types of marketing research Process of marketing research Tools and Techniques of marketing research Applications of marketing research Preparation of marketing research report